At the congress, leading names of the industry and expert speakers came together to share their strategic views. Dynamic presentations and sessions informed the attendees about current trends, opportunities and successful business models in the FMCG industry.

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In addition, B2B (Business-to-Business) meetings were also an important part of the congress. Business people met with other professionals in the sector, evaluated cooperation opportunities and had the opportunity to establish new business contacts.

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The participants had the opportunity to explore the innovations in the sector, develop their business strategies and evaluate the growth potential in the African market.